Brazilian Joia™ Strengthening + Smoothing Shampoo Sol De Janeiro

The Brazilian Joia™ Strengthening + Smoothing Shampoo by Sol De Janeiro is a liquid shampoo that adds shine and effectively reduces frizz while reinforcing your hair’s resilience. Its blend of panthenol and ceramide gently smooths strands and enhances manageability, leaving your locks luminously cared for.

• Adds Shine
• Anti- Frizz

• Frizz Prone Hair

• Balanced

• Liquid

• Panthenol - Hydrates and soothes by retaining moisture, while supporting skin barrier repair.
• Ceramide

In Portuguese, Joia means, gem or jewel. Like jewelry, Brazilian women see their hair as the ultimate accessory that they use to let their personality shine through.

Damage doesn’t discriminate — fine to medium hair needs repair and weightless hydration. Clinically proven to reduce 58% of hair damage this repairing shampoo combines patented SOL Seal Technology™ with nutrient-rich Brazilian ingredients. Wash away your worries with the iconic Cheirosa 62 scent.

Clinically proven after one use: 

- 58% of damage repaired
- 71% frizz reduction for 8 hours* 
- Helps protect hair from future damage* 
- 76% of split ends mended*   *After Brazilian Joia™ Shampoo and Conditioner used together. In a clinical study when used as directed conducted by an independent 3rd party lab.  

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also vegan, cruelty-free, and gluten-free. Key Ingredients: Brazil Nut, Coconut oil, Cupuaçu Butter, Buriti Fruit Oil. Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Glycerin, Parfum (Fragrance), Glycol Distearate, Cocamide MIPA, Sodium Lauroyl Sarcosinate, Sodium Chloride, Bertholletia Excelsa (Brazil Nut) Seed Oil, Cocos Nucifera (Coconut) Oil, Theobroma Grandiflorum (Cupuaçu) Seed Butter, Mauritia Flexuosa (Buriti) Fruit Oil, Euterpe Oleracea (Açaí) Fruit Oil, Chamomilla Recutita Flower Extract, Gardenia Jasminoides Fruit Extract, Caprylic/Capric Triglyceride, Coco-Glucoside, Coconut Acid, Isopropanolamine, Polyquaternium-7, Algin, Chitosan, Xanthan Gum, Carrageenan, Tetrasodium Glutamate Diacetate, Sodium Isethionate, Sodium Formate, Sodium Glycolate, Maltodextrin, Sodium Hydroxide, Sodium Benzoate, Sodium Sulfate, Guar Hydroxypropyltrimonium Chloride, Sorbitan Oleate, Citric Acid, Ethylhexylglycerin, Phenoxyethanol, Benzyl Salicylate, Coumarin, Geraniol, Hydroxycitronellal, Limonene, Linalool. Contains: Brazil Nut *The list of ingredients is subject to change; please consult the packaging of the product purchased.