The DKNY Fragrance vision is to inspire women with the promise  of New York’s infinite possibilities. You can define your own destiny. The DKNY brand voice is street smart and city chic with a sense of energy and motion. It is always pithy and to the point while expressing an attitude of confidence and strength, all in a New York minute.


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The DKNY fragrance strives to inspire women to be confident, daring and limitless with the promise of New York City's infinite possibilities. DKNY's brand tone is energetic, fast paced, chic and true to the spirit of New York. Shop from our wide selection of fragrances and more available online at ARC.