Discover all you need to create your signature eye look, from top-tier mascaras, stay-in-place liners and shadows in a rainbow of colours. Get the classic smokey eye or try the season's naturally glossy lid look - this is the time to get creative.


Shop all Eyes

Eye makeup is the centre of a makeup look, and there are so many looks one can create- just around the eyes. From a cut crease to a smokey eye, and soft glam to a crisp cat eye, create endless party or simple everyday makeup looks with our extensive range of eye products. With exclusive offerings from international cult favourites, you’re bound to shop till your fingers drop. Fancy a glossy lid? We’ve got you! Maybe an undereye winged liner? Sorted! Discover and play with different bold colours, finishes, and textures, from metallics and shimmers to soft and powdery mattes.


Eye primer plays a crucial role in the intensity of the colour and how long it lasts. People with hooded eyes often struggle with makeup that smudges and creases. Using eye makeup primer and applying your makeup in a way that’s suitable for your eye shape will go a long way towards a longwearing application. Another product that helps eye makeup pop and adhere better is concealer, the lighter the better. Always use a little bit when creating an eyeshadow base, too much product may not set properly and interfere with the consistency of the eyeshadow.


Eyeshadow palettes give a variety of colour options, some come in a variety of forms too. You can get matte, sheer, and glittery shadows from one palette. To intensify your colours, wet your brush before picking up product. Fingers work just as well to apply colour and blend. Shop from our wide selection of eyeshadow palettes, eye liners, mascaras, eyeshadow primers and more available online at ARC.