Powder & pomade

Fill and Define with Brow Powder & Pomade

Brow powders and pomades are designed to add fullness, shape, and definition, with the finish depending on the texture and application style you prefer. Powders tend to create a softer, more diffused effect, while pomades offer stronger definition and longer wear. At ARC, this category is led by Anastasia Beverly Hills and Benefit Cosmetics, two brands known for shaping modern brow trends.

Powder vs Pomade — Which Suits Your Style

Brow powders are often used to create a softer, more natural-looking finish, especially for filling sparse areas without harsh lines. Anastasia Beverly Hills Brow Powder Duo combines two complementary shades, allowing you to customise depth and dimension. Pomades are creamier and more pigment-rich, making them ideal for more defined brows or longer-lasting wear. Anastasia Beverly Hills Dipbrow Pomade is known for its waterproof formula and ability to create detailed, hair-like strokes with an angled brush. 

Tips for a Natural-Looking Brow Fill

The most natural-looking brows usually come from layering product gradually rather than applying too much at once. Using light, short strokes helps mimic the look of natural brow hairs and keeps the finish softer. Benefit Powmade Waterproof Brow Pomade offers a more blendable texture for those who prefer less intensity, while Goof Proof Brow Powder is designed for quick, easy filling with a softer finish.