Moroccanoil pioneered a new category of oil-infused haircare with the introduction of the iconic Moroccanoil Treatment. Since then, the brand has expanded into a complete range of high-performance hair and body products, combining the nourishing properties of oils with premium cosmetic ingredients and innovative formulas.
The Moroccanoil story began when co-founder Carmen Tal experienced the transformative benefits of an argan oil hair treatment while traveling. After seeing her dry, damaged hair become noticeably smoother, shinier, and more manageable, she was inspired to share the benefits of argan oil with women around the world.
Today, Moroccanoil creates products for a wide range of hair needs, from hydration and repair to smoothing, curls, volume, and shine. Argan oil remains at the heart of the brand, bringing its nourishing properties to formulas designed to deliver beautiful, healthy-looking hair and an elevated, effortless beauty experience.