The Ordinary Serums
Want visible results? The Ordinary ingredient-driven serums offer simple, effective solutions for hydration, brightening, anti‑ageing, oil control, and more. Each formula is designed for layering, use alone or in combinations of up to three serums for a routine that adapts to your personal skin goals.
The Ordinary serums are designed for results: mix and match water-based, anhydrous, and oil serums in the correct order and you get powerful, customisable skincare. Start with thin, water-based serums like Hyaluronic Acid 2% + B5 for hydration or Niacinamide 10% + Zinc 1% to regulate oil. Layer slightly richer formulas next, like Retinoid emulsions or Vitamin C serums, to target fine lines, pigmentation, and radiance. End with anhydrous serums or facial oils, designed to seal in actives and support your skin’s barrier. Pro tip: use no more than three serums in a single routine, apply from thinnest to thickest, and allow each layer to absorb before the next. This keep-your-routine-effective approach makes The Ordinary serums ideal for adapting routines as your skin’s needs evolve.