Mascara

Lengthen, Volumise, and Define with Mascara

Mascara is one of the quickest ways to change the look of the eyes, whether you want added length, volume, lift, or separation. Different formulas and brush shapes create different finishes, making mascara a highly personal step in a makeup routine. At ARC, this category includes options from Fenty Beauty, Huda Beauty, Benefit Cosmetics, Chanel, and Lancôme.

Volumising vs Lengthening — What's the Difference

Volumising mascaras are designed to create a fuller lash look, often using denser formulas and larger brushes to build thickness. Lengthening mascaras focus more on separation and extension, helping lashes appear longer and more defined. Huda Beauty 1 Coat Wow! Mascara is known for delivering bold volume quickly, while Benefit BADgal BANG! uses a lightweight formula to create fullness without weighing lashes down. For a more separated, lifted effect, Fenty Beauty Full Frontal Volume, Lift & Curl Mascara uses a brush designed to define and fan out lashes. 

Waterproof, Tubing, and Everyday Formulas

Waterproof mascaras are often chosen for longer wear or humid conditions, while tubing mascaras wrap each lash in a polymer tube that slides off with warm water, no rubbing required. Everyday formulas usually balance volume, definition, and comfort for all-day wear. Fenty Beauty Hella Thicc Mascara offers a fuller lash effect with a softer finish, while Benefit Fan Fest Mascara focuses on lift and separation for a more fanned-out look.