Purito Seoul: Korean Purity, Everyday Delight

Purito Seoul is a modern skincare brand inspired by tradition, nature, and simplicity. We create sensorial skincare that connects you to yourself, nature, and Korean heritage.

Our formulas use only essential, high-quality ingredients from across Korea—effective, accessible, and a joy to use daily.

Purito stands for:

“Puri” – purification, reflecting clean, honest ingredients

“To” – earth, symbolizing our respect for nature and community

Skincare that feels good, does good, and stays true to its roots.