Eyebrow Makeup & Products

Shape, Fill, and Set Your Brows

Brows play a big role in framing the face, which is why the right products can completely change the finished look, whether you prefer something soft and natural or more defined and sculpted. At ARC, our brow category is led by Anastasia Beverly Hills and Benefit Cosmetics, two brands known for shaping modern brow trends and developing products for different brow styles and textures.

Finding the Right Brow Product for You

The best brow product depends on the finish you want. Pencils are ideal for adding shape and definition with precision, while gels help groom, hold, and add texture to the brows. Pomades and powders create a fuller, more sculpted effect, while tinted gels are often used for a softer, brushed-up look. 

Treatment-focused products have also become a bigger part of brow routines. Anastasia Beverly Hills Brow Genius Serum is designed to support the appearance of fuller-looking brows over time, while Benefit’s Hubba Brow Growth Serum and Whoa So Soft Brow Oil focus on conditioning and softening brow hairs. These formulas work alongside makeup products rather than replacing them. 

From Natural to Sculpted — Every Brow Style

Modern brow styling is less about one specific shape and more about choosing a finish that suits your features and routine. Lightweight gels and brow waxes are often used to create a brushed-up, natural texture, while pencils and pomades allow for more structure and definition.

The key is building gradually rather than over-applying product. Whether you prefer a barely-there brow or a more polished arch, layering the right textures helps create a finish that still looks natural up close.