Since 1995, Paula's Choice has used the latest skincare research to create formulas that work exactly as promised. Established by beauty expert Paula Begoun, the brand is deeply rooted in its commitment to customer education. Every product is designed to maximise the potential of ingredients, delivering optimal efficacy, while minimising irritation. Products are backed by science, non-irritating & never tested on animals. Add to your bag today – you won’t be disappointed.