ARC Reaffirms Commitment to Authentic Beauty Products with the Launch of Sol de Janeiro
October 2024 – ARC, South Africa’s only beauty-dedicated destination, will launch globally recognised beauty brand, Sol de Janeiro, into their stores in November 2024.
“We’re ecstatic to launch the iconic Sol de Janeiro into ARC,” says ARC’s COO Amanda Graham. “As the only brick-and-mortar retailer, we’re thrilled to be able to give South African customers the chance to feel, smell, play with, and fall in love with these cult-followed products, such as the Brazilian Bum Bum® Cream and the Cheirosa 62™ Perfume Mist.”
Founded in 2015, Sol de Janeiro has captivated multi-generational consumers worldwide with its sensory-rich formulations, transformative textures, and iconic fragrances. Every product is crafted to embody the spirit and warmth of Brazil, inviting users to experience the beauty of self-celebration.
In light of the recent concerns surrounding counterfeit beauty products in the South African market, ARC would also like to take this opportunity to reassure all customers that authenticity has always been at the heart of our business.
As pioneers in bringing globally coveted beauty brands to South Africa, ARC has proudly launched several top-tier brands exclusively, including HUDA BEAUTY, KAYALI, Anastasia Beverly Hills, Maison Margiela, NARS, Jo Loves, and LOEWE. Additionally, we have served as an official partner for major launches of brands such as FENTY BEAUTY and FENTY SKIN, Kylie Cosmetics, by Kylie Jenner, Laneige, and more into the broader South African market.
We are committed to ensuring that every product on our shelves is sourced through legitimate, authorised channels. Our partnerships with trusted global brands and distributors allow us to guarantee that every beauty product that is purchased from ARC is 100% authentic.
We have always taken pride in maintaining these high standards and believe that the presence of a beauty-exclusive retailer like ARC is a key factor in why international brands choose to partner with us for their entry into the South African market. “These brands trust that their products will be presented and sold in a way that reflects and enhances their global prestige.” Says Graham.
We would like to thank our valued customers for their continued trust and support. Confidence in ARC’s commitment to authenticity is a key reason we are able to continue bringing the world’s most in-demand beauty products to South Africa.
ARC will ensure your shopping experience remains one of trust and transparency. For any inquiries or concerns, please reach out to our customer service team, hello@arcstore.co.za.
Follow us on @arcstoreofficial
Or visit www.arcstore.co.za
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About ARC
Born from a love of beauty, ARC opened its doors in 2021 - South Africa's first and only store dedicated to beauty. ARC is for the new generation of makeup, skincare and fragrance lovers and now with 9 stores across the country, we continue their mission of responsibly creating an inclusive world of beauty, offering the widest selection of the world’s most-coveted brands, through which we aim to empower identity, inspire individuality and emphasize being comfortable in one’s own skin. As a pioneer of modern beauty, we have strategically partnered with Clicks Clubcard and FNB eBucks to make beauty even more accessible.
ARC – For the love of Beauty.
www.arcstore.co.za
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